The Brawl Stars esports universe has a knack for turning housekeeping into high drama. Back in February 2025, Supercell rolled out the red carpet for LOUD Esports, Gen.G Esports, and Team Heretics in the Brawl Esports Partner Program, then casually informed players that the existing Partner Team Sprays were being retired. By 2026, that little announcement looks less like a shop update and more like a masterclass in weaponized nostalgia. The old sprays are gone from the shop, the collector brain has never been the same, and somewhere a third-person narrator is wiping away a single gem-shaped tear.

The Partner Program Gets Three New Headliners 🎤

The Brawl Esports Partner Program is Supercell’s way of inviting select organizations to bring their competitive prestige to the Brawl Stars Championship. It is part esports credibility, part cosmetic carnival, and part excuse for players to buy a virtual sticker because it has a team logo on it. In the 2025 announcement, three fresh faces joined the party:

• 🙌 LOUD Esports

• 🙌 Gen.G Esports

• 🙌 Team Heretics

Meanwhile, a familiar lineup returned to the Championship stage: ZETA, NAVI, SK Gaming, Tribe Gaming, Reply Totem, Spacestation Gaming, and FUT Esports. That is a lot of logos, a lot of fan loyalty, and a lot of players pretending they were supporting these teams before it was cool. The Partner Program also gives fans a way to back their favorite organizations through Pins, Profile Icons, Sprays, and Skins, with those purchases contributing to the growth of Brawl Esports. In other words, the cosmetics are not just shiny trinkets; they are tiny, gem-priced cheerleading pom-poms.

The Great Spray Retirement 🧹

Here is where the story gets spicy. Brawl Stars already had team sprays for its partnered teams, but those existing designs were set to be permanently discontinued. In their place, a brand-new set of sprays for all current partner teams would arrive in the next update, along with other cosmetics. The old sprays were therefore promoted from mere shop items to exclusive collector’s items, which is a fancy way of saying they became digital fossils with a fancier label.

Before the update went live, players had one final chance to grab the existing sprays for 29 Gems each. The process was simple, assuming the shop behaved and the player’s memory did not resemble a sieve:

1. Go to the in-game Shop.

2. If the Sprays are not on the front page, open the Catalog section.

3. In the Catalog, tap the Brawl Stars Championship logo, the second icon in Themes.

4. Purchase any of the Sprays for 29 Gems.

Quick Fact	Detail
New partner teams	LOUD Esports, Gen.G Esports, Team Heretics
Returning partners	ZETA, NAVI, SK Gaming, Tribe Gaming, Reply Totem, Spacestation Gaming, FUT Esports
Old team sprays	Permanently discontinued and now collector’s items
Final price before retirement	29 Gems each
Replacement cosmetics	Fresh sprays for all current partner teams plus other cosmetics

Why the Panic Was Real 😱

A spray is just pixels until it disappears, at which point it becomes a family heirloom. That is the strange law of digital collectibles, and Brawl Stars understands it perfectly. The old team sprays were not especially loud or flashy, but the moment Supercell said they were leaving the shop forever, they transformed into precious artifacts. Players who bought them became smug archivists. Players who skipped them became historians of regret. The entire episode was a gentle reminder that FOMO is a powerful currency, and it does not even need to be mined.

By 2026, the dust has settled, and the lesson remains sharp: esports cosmetics are part fashion statement, part team support, and part collectible chaos. The replacement sprays for all current partner teams have become part of the normal cosmetic ecosystem, while the original designs sit in the vault of memory. Anyone who still owns one can enjoy the quiet satisfaction of having a retired team spray, which is the Brawl Stars equivalent of owning a vintage concert shirt that no longer fits but still feels important.

A 2026 Field Guide to Not Repeating History 🗺️

For modern players, the practical takeaway is simple: when Supercell announces that a cosmetic is leaving the shop, the correct response is not to stare at the screen and whisper that there is always next week. There is not always next week. The old sprays were priced at 29 Gems, which is a modest sum for something that later becomes a collector’s badge of honor. The Catalog route through the Brawl Stars Championship logo in Themes was easy to miss, and that is precisely why so many players missed it.

A sensible 2026 routine looks like this:

• 👀 Check the Shop and Catalog after every major update.

• 🏆 Look for the Brawl Stars Championship logo in Themes.

• 💎 Keep a small Gem reserve for limited-time team cosmetics.

• 🎨 Remember that Pins, Profile Icons, Sprays, and Skins all support partner teams.

• 🧠 Accept that retirement announcements are not bluffing.

The Brawl Stars esports scene keeps growing, the partner teams keep bringing championship prestige, and the cosmetics keep turning ordinary players into amateur museum curators. The old sprays are gone, the new sprays have taken their place, and the third-person narrator is already warning everyone about the next shiny thing that will vanish from the shop. Collector panic is eternal, but at least it comes with team logos.