The gaming industry has witnessed significant growth in content creator collaborations over the past few years, with Brawl Stars leading the charge in innovative paid partnerships. As we move through 2025, the Supercell phenomenon continues to revolutionize how gaming brands collaborate with influencers and esports organizations.

How Brawl Stars Paid Partnerships Have Transformed Gaming Marketing

Brawl Stars' approach to paid partnerships has evolved dramatically since its inception. What started as simple sponsored posts has developed into an intricate ecosystem of mutual benefits for creators, players, and the game itself. The strategy has proven so successful that many competing titles are now attempting to replicate Supercell's formula.

"The partnership program has been a game-changer for both content creators and the competitive scene," notes industry analyst Morgan Chen. "When a content creator becomes a paid character or promotes team-specific cosmetics, it creates authentic connections with fans that traditional advertising simply cannot match."

The Esports Partner Program: A Blueprint for Success

The Brawl Stars Esports Partner Program remains one of the most successful initiatives in mobile gaming. In 2025, the program has expanded to include 12 premier organizations, up from the 10 that were part of the program in 2024.

Current partnered organizations include:

• ZETA Division

• NAVI

• SK Gaming

• STMN

• Team Queso

• Tribe Gaming

• Reply Totem

• Qlash

• FUT Esports

• Luminosity Gaming

• Spacestation Gaming

• The newest addition: Velocity Esports (joined January 2025)

Each organization receives custom in-game items including pins, sprays, profile icons (for World Finals qualifiers), and championship skins. These digital assets have become highly coveted among the player base, with some limited-edition items becoming status symbols within the community.

Content Creators and Their Journey to Becoming Brawl Stars Icons

The path from being a regular content creator to becoming a paid character in Brawl Stars is both challenging and rewarding. Take the case of KairosTim, who transitioned from creating unboxing videos and strategy guides to having his likeness immortalized in the game.

"I never imagined when I started making Brawl Stars content that I'd one day see myself as a paid character in the game," KairosTim shared during a recent interview. "The partnership has allowed me to connect with fans in ways I never thought possible."

The World Finals Experience: Where Partnerships Shine

The annual Brawl Stars World Finals has become the ultimate showcase for these partnerships. The 2024 event in Finland demonstrated how these collaborations transcend digital boundaries, creating memorable real-world experiences.

One content creator described their experience: "I had so much fun at the Brawl Stars World Finals in Finland. The Supercell cube was absolutely fire! Being invited by Supercell was a dream come true, and I can't wait for next year's event."

How to Support Your Favorite Teams and Creators

For players looking to support their favorite teams or content creators, the process has been streamlined in 2025. Team-specific cosmetics can be found in:

1. Shop → Catalog → Themes

2. Special event promotions during tournaments

3. Limited-time bundles featuring creator content

The Future of Brawl Stars Partnerships

As we look ahead to the remainder of 2025, Supercell continues to innovate in the partnership space. Rumors suggest that upcoming updates will introduce more interactive elements between content creators and their communities.

"We're just scratching the surface of what's possible with these partnerships," says Supercell community manager Frank. "Our goal is to create meaningful connections between players, creators, and competitive teams in ways that feel authentic and valuable to everyone involved."

The next Brawl Stars broadcast is scheduled for May 15-16, 2025, where viewers can watch, interact, and earn exclusive rewards through the event portal. For organizations interested in joining the Partner Program, applications remain open through Supercell's official channels.

Whether you're a casual player or competitive enthusiast, these paid partnerships have undeniably enriched the Brawl Stars experience, creating a more vibrant and connected community that continues to thrive in 2025.